How We Make Money at Our Crypto Publication
Quick answer: TBN Express makes money through disclosed advertising, sponsored content, press releases and occasional affiliate arrangements. These commercial activities are always clearly labelled and kept strictly separate from our independent reporting. Revenue never buys favourable coverage or the removal of accurate reporting, and nothing we publish, paid or editorial, is financial advice.
Key takeaways
- Revenue sources: advertising, sponsored content, press releases and affiliate links.
- Always disclosed: commercial content is labelled per the FTC guidelines.
- Editorial independence: reporting decisions are never for sale.
- No hidden deals: we don’t sell undisclosed or disguised paid links.
- Questions: reach us via the contact page or [email protected].
Why we explain how we make money
As a crypto and market-intelligence publication covering money and markets, we hold ourselves to a YMYL standard of transparency. Readers deserve to know how a publication funds itself, because that context helps them judge what they read. This page sets out every way we earn, so nothing about our commercial model is hidden. If we ever add a new revenue stream, we will update this page to match.
The honest reason this matters is that funding shapes incentives. A publication paid to say nice things will, over time, say nice things. We have structured our revenue so that no single advertiser or sponsor can pull our coverage in their direction, and we would rather turn down money than take it on terms that compromise that. Telling you plainly where the money comes from is the first step in earning the benefit of the doubt everywhere else on the site.
Advertising
We sell clearly labelled advertising — display placements and campaign packages — to crypto and adjacent brands. Ads are marked as advertising, vetted so they are not deceptive, and kept visually distinct from articles. Buying an ad does not influence our reporting or earn a brand favourable editorial treatment. We also decline advertisers whose products or claims we judge to be misleading, even when the money is on offer, because a scam ad beside our name damages readers and our reputation alike.
Sponsored content and press releases
Brands can commission sponsored content — a labelled branded article — or distribute a labelled press release. Both are paid and both are disclosed as such, so readers always know when they are reading company-supplied material rather than our independent journalism.
Affiliate arrangements
Some articles contain affiliate links, meaning we may earn a commission if you sign up for or buy a product after clicking, at no extra cost to you. We only include affiliate links where the product is relevant, and their presence never changes our assessment. Full detail is in our affiliate disclosure. Importantly, we don’t sell undisclosed or disguised paid links; affiliate relationships are declared.
What money cannot buy
- Favourable independent reviews, ratings or coverage.
- Removal of accurate but unflattering reporting.
- Placement disguised as editorial.
- Endorsements framed as guaranteed returns or financial advice.
How we protect editorial independence
We separate the commercial and editorial sides of our work. Reporting is decided by our team on the merits, commercial placements are labelled and handled distinctly, and advertisers or sponsors get no say over independent articles. This separation is the whole point: it is what lets readers trust that what they are reading reflects our judgement, not a payment.
In practice this means an advertiser cannot see or approve our independent articles before they publish, cannot demand a critical piece be softened or removed, and cannot buy their way into our reporting. If a company we cover commercially also does something newsworthy — good or bad — we report it as we would for anyone else. Readers sometimes ask whether that ever creates awkward conversations. It does, occasionally, and we accept them as the cost of a model worth defending.
Where the money goes
Revenue keeps the lights on and pays the people who research, write and edit. Independent journalism costs money — reporting takes time, fact-checking takes care, and neither is free. The commercial activities described above are what allow us to publish freely accessible coverage without turning every article into a sales pitch. Seen that way, disclosed advertising and sponsorship are not a compromise of our mission; handled honestly, they are what make it sustainable.
It is a balance we take seriously, and one we would rather explain than hide. A publication that depends on commercial revenue but keeps it clearly separated from the newsroom can serve readers well; one that lets the two blur cannot. We have chosen the first path deliberately, and this page is part of holding ourselves to it. If the balance ever needs revisiting, we will do so openly and update what you read here.
Our commitment to readers
We commit to disclosing commercial relationships, labelling paid content, vetting what we run, and never presenting anything as personalised financial advice. If a placement cannot be made honest and compliant, we decline it. Your trust is worth more to us than any single deal.
We also commit to keeping this page accurate. If our commercial model changes — a new format, a new type of arrangement — we will describe it here rather than leave you to discover it. And if you believe we have fallen short of any of these commitments, we want to hear about it: a publication’s transparency is only as good as its willingness to be corrected.
A note for readers who buy crypto
Finally, a word to the readers this really protects. Knowing how we earn should make you a sharper reader, not a cynical one. When you see a “sponsored” label, weight the piece accordingly; when you read our independent reporting, know that no advertiser shaped it. Either way, treat everything as information to inform your own research rather than instruction to act. In a volatile market, that habit of reading critically is worth more than any single article we could publish.
We would rather earn a little less and keep that trust than earn more and spend it. That is not a slogan; it is a business decision we make every time we turn down an advertiser we do not believe in or refuse to blur a label. If you ever feel we have got the balance wrong, tell us — reader feedback is one of the checks that keeps a publication honest, and we would genuinely rather hear it than not.
TBN Express is an independent crypto and market-intelligence publication run by a named editorial team with published standards. You can review our about page, our contributors and editorial standards, and read the specifics in our affiliate disclosure; all commercial activity follows the FTC endorsement guidelines, and nothing we publish is financial advice.
Frequently asked questions
How does TBN Express make money?
Through disclosed advertising, sponsored content, press releases and occasional affiliate arrangements, all kept separate from reporting.
Does paying you get better coverage?
No. Independent editorial is never for sale. Commercial content is labelled and handled separately.
What are affiliate links?
Links that may earn us a commission if you act on them, at no extra cost to you. See our affiliate disclosure.
Do you sell hidden or disguised links?
No. We don’t sell undisclosed or disguised paid links; every commercial relationship is declared.
How is paid content labelled?
It is clearly marked as advertising, sponsored or a press release, per the FTC guidelines.
Is any of this financial advice?
No. Nothing on TBN Express, paid or editorial, is financial advice.
Who do I contact with questions?
Reach us via the contact page or [email protected].