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Advertising Disclosure for Our Crypto Coverage

Last updated September 29, 2026 6 min read

Quick answer: This advertising disclosure explains how TBN Express labels and handles paid content — advertising, sponsored articles, press releases and affiliate links. All commercial material is clearly disclosed under the FTC endorsement guidelines and kept separate from our independent crypto reporting. Nothing we publish, paid or editorial, is financial advice.

Key takeaways

  • Everything paid is labelled: ads, sponsored content, press releases and affiliate links.
  • Standard: disclosure follows the FTC endorsement guidelines.
  • Separation: commercial content never influences independent reporting.
  • No hidden deals: we don’t sell undisclosed or disguised paid links.
  • Questions: contact us via the contact page or [email protected].

Why this disclosure exists

Clear disclosure is both a legal expectation and, for a YMYL publication covering crypto and markets, a matter of basic respect for readers. When money changes hands behind a piece of content, you have a right to know. This page explains exactly how we signal that, so you can always tell independent journalism from commercial material on TBN Express.

Disclosure guidance from regulators, including the FTC endorsement guidelines, comes down to a simple principle: material connections must be revealed clearly and conspicuously, in a place and manner a reader will actually notice. We treat that as a floor, not a ceiling. A label that is technically present but easy to miss defeats the purpose, so we make ours plain and place it where you will see it before you read on.

How we label paid content

  • Advertising — display placements are marked as advertising and kept distinct from articles.
  • Sponsored content — branded articles carry a clear “sponsored” label.
  • Press releases — labelled as company-supplied announcements.
  • Affiliate links — disclosed where present, with detail in our affiliate disclosure.

Some articles include affiliate links. If you click one and sign up or buy, we may receive a commission at no additional cost to you. We include such links only where the product is genuinely relevant, and a commission never affects our assessment or ranking of anything. Where a piece contains affiliate links, we say so.

Editorial independence

Our reporting is decided by our editorial team on the merits. Advertisers, sponsors and affiliate partners have no influence over independent articles, ratings or opinions. We will not remove accurate reporting because a commercial party dislikes it, and we will not publish a paid placement disguised as our own journalism. In short, we don’t sell undisclosed or disguised paid links or coverage.

The same wall applies to affiliate relationships. When we compare or recommend products, the ranking reflects our genuine assessment, not which partner pays the highest commission. If two products are close and only one has an affiliate arrangement, that arrangement does not decide the order; the reader’s interest does. Where we cannot be objective about something we have a stake in, we say so, or we do not cover it.

How to spot a disclosure on our site

You should never have to guess whether something is paid. Look for an explicit label — words such as “advertisement”, “sponsored” or “press release” near the top of the item — or an affiliate note within an article that contains commission-earning links. Independent reporting carries no such label. If you ever find a piece where the commercial nature is unclear, treat it as a mistake on our part and tell us; we would rather fix a missed label immediately than let any ambiguity stand.

What we decline

  • Deceptive creative or content designed to mimic editorial.
  • Guaranteed-return, “risk-free” or price-prediction claims.
  • Scam tokens, fraudulent airdrops or misleading offers.
  • Any placement that cannot be made honest, compliant and clearly labelled.

Not financial advice

Whether a piece is independent or commercial, nothing on TBN Express constitutes financial, investment, legal or tax advice. Crypto assets are volatile and risky; always do your own research and consider professional guidance before making decisions. Commercial content does not change this — a sponsor cannot turn a placement into personalised advice.

This matters most precisely where the temptation is greatest. A sponsored article might make a product sound compelling, and an affiliate link might sit beside a glowing description, but neither is a recommendation tailored to your circumstances, and neither should be read as a prediction of returns. Only you know your goals, your risk tolerance and your jurisdiction’s rules. Use our content to become better informed, then make your own decisions, ideally with advice from a qualified professional.

How to reach us about disclosure

If anything about a placement is unclear, or you believe something is not properly labelled, tell us. We take disclosure seriously and will review and correct promptly. Contact us via the contact page or [email protected].

For brands: how to work with us honestly

If you represent a brand, this page is also a guide to how we will handle your placement. Whichever route you choose — advertising, sponsored content, a press release or a broader partnership — it will be clearly labelled, and that labelling is not negotiable. In our experience the brands that embrace disclosure rather than resist it get better results, because readers reward confidence and punish anything that feels like a trick. We are happy to explain exactly how your content will appear before you commit.

What we will not do, for any budget, is disguise a placement as independent editorial or sell hidden endorsements. That is not caution for its own sake; it is the only way the label above keeps its meaning. A disclosure standard that bends for the right price protects nobody, so ours does not bend.

Standards and formats evolve, and so will this page. We review our disclosure practices periodically and update the wording here whenever how we label or handle commercial content changes. The version you are reading reflects our current approach. If you have a question this page does not answer, ask us directly rather than assume — we would always rather over-explain than leave a reader uncertain about what they are looking at.

TBN Express is an independent crypto and market-intelligence publication run by a named editorial team with published standards. You can review our about page, our contributors and editorial standards, and read the specifics of paid links in our affiliate disclosure; all commercial activity follows the FTC endorsement guidelines.

Frequently asked questions

How does TBN Express disclose paid content?

Ads, sponsored articles and press releases are clearly labelled, and affiliate links are disclosed, all per the FTC guidelines.

A link that may earn us a commission if you act on it, at no extra cost to you. Detail is in our affiliate disclosure.

Does paid content affect your reporting?

No. Independent editorial is decided on the merits and is never for sale.

No. We don’t sell undisclosed or disguised paid links; commercial relationships are declared.

Is commercial content financial advice?

No. Nothing on TBN Express, paid or editorial, is financial advice.

What if a placement is not labelled correctly?

Tell us via the contact page or [email protected] and we will review and correct it.

Where can I see your other commercial options?

See advertising, sponsored content and partnerships.