Editorial standards
Editorial Policy
The principles that govern how we research, write, source and correct everything we publish.
This policy explains how TBN Express produces, reviews and corrects its journalism. It applies to all content published on tbnexpress.com, and it sits alongside our Methodology, which covers how we handle market data and model-based analysis.
Our editorial principles
Everything we publish is built on four commitments: accuracy, independence, transparency and accountability. We would rather publish less and get it right than chase volume. The sections below explain how those principles shape our day-to-day work.
Bylines and authorship
All articles are published under the TBN Express Editorial Team byline. We do not invent individual author identities, biographies, credentials or photographs. Work is produced collaboratively and reviewed before publication, and the team — not a fictional persona — stands behind every piece. You can read more about who we are on our About page.
How we source information
- We prioritise primary sources: official project documentation, on-chain data, regulatory filings and named, on-the-record statements.
- Market data is drawn from public APIs and attributed to its provider where relevant; the specifics are documented in our Methodology.
- We do not publish invented quotes, statistics or sources. If a fact cannot be verified, it is omitted rather than estimated.
Accuracy, review and fact-checking
Drafts are checked for factual accuracy, fair representation and clarity before publishing. Data-driven claims are checked against the underlying figures at the time of writing. Markets move quickly, so prices and metrics in an article reflect the moment of publication unless stated otherwise.
How we label content
Readers should always be able to tell reporting from interpretation and from paid material. We use clear labels so the type of content is never in doubt.
| Content type | What it is | How we label it |
|---|---|---|
| News | Straight factual reporting of events. | Published in News, under the team byline. |
| Analysis | Data-led interpretation of market activity. | Marked as analysis; assumptions stated. |
| Opinion | Argument and commentary. | Clearly marked as opinion. |
| Sponsored | Material paid for by a third party. | Labelled sponsored; not produced by the newsroom. |
| Forecast | Model-based, forward-looking scenarios. | Labelled, with method, assumptions and a disclaimer. |
Independence and disclosure
Editorial decisions are independent of commercial considerations and are not for sale. Sponsored or paid content, if published, is clearly labelled and is not produced by the newsroom. Any material relationship relevant to a story is disclosed within it.
Corrections and updates
We correct errors promptly and transparently. Substantive corrections carry a note explaining what changed and when. Our full process — and how to flag a mistake — is on the Corrections page, and you can always reach a human through Contact.
Financial-content standards
Crypto is a your-money-or-your-life (YMYL) topic, so we hold financial content to a higher bar. We label model-based analysis as such, attach disclaimers, and link to our Methodology. We never present price forecasts as guarantees, and nothing we publish is financial advice.
No guarantees, ever. Forward-looking scenarios describe possibilities, not certainties. Past performance and historical trends do not predict future prices.
From idea to published page
Every piece of coverage follows the same path regardless of who drafts it. An idea is checked against what is already known and what can be verified; claims are sourced to primary material wherever possible; the draft is reviewed by a person before it goes live; and live market figures are pulled from our data providers rather than typed in by hand. Machine tools may assist with research and drafting, but a human is responsible for what is published and for its accuracy. We would rather be slower and right than fast and wrong, particularly on anything that could affect how a reader understands the market.
Headlines, framing and tone
A headline is a promise about what follows, so we write headlines the article can keep. We avoid sensational framing, manufactured urgency, and language that implies a price will rise or fall. We do not use “fear of missing out” as a device to drive clicks, and we do not dress speculation as fact. Where a story is uncertain or still developing, the framing says so plainly. The same restraint applies to images and social posts: the goal is to inform, not to provoke a trade.
How we handle live figures in our journalism
Prices, market caps and index readings appear throughout our coverage, and we treat them as data, not opinion. These figures come from our market-data providers and update automatically; they are never invented, rounded to flatter a narrative, or presented without context. When a number is central to a story, we make clear that it reflects a moment in time and may have moved since. Our methodology documents exactly where each figure originates and how often it refreshes.
Accountability to readers
A policy is only meaningful if readers can hold us to it. We invite scrutiny: where we provide links to sources, you can check our work; where we make a claim, you can ask us to substantiate it; and where we get something wrong, our corrections process gives you a direct route to flag it. We treat substantiated feedback seriously rather than defensively, because the credibility of our coverage depends on being willing to be wrong in public and to fix it openly. These standards are not marketing language — they are the working rules our team applies to every page, and we expect to be measured against them.
Frequently asked questions
Do you accept payment for coverage?
Why don’t your articles have individual author names?
How do you handle conflicts of interest?
How can I report an inaccuracy?
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